rebranding ania organic skincare
ania organic skincare
Premium green skincare, for moments of returning to yourself. A complete overhaul of the brand identity, packaging and photography for this established Australian skincare brand.
brand strategy, creative direction, brand design, styling and art direction, brand photography & film
Ania brings a ritualistic, wonderfully sensory and deeply holistic approach to skincare. By engaging imbalances within, especially stress, each product calms and nurtures, bringing an other-worldly feel to daily skincare rituals.
Luxuriously natural beauty remedies, Ania products are incredibly effective whilst nurturing moments of stillness. They work on the whole being, bringing radiance, vitality and vibrancy through each ritual.
Founder Susannah has searched the world for the finest available botanicals. Focusing on master crafted distillations, wild crafted extracts and purity. She has tracked down the kind with the most intricate energetic profiles, otherworldly aromatics and those with the very best (green) performance ingredients, that are natural and vegan friendly for a level of performance usually not associated with natural.
Every single element of the Ania business is a testament to Susannah’s fastidious attention to detail and relentless pursuit of excellence. Production is slow, and considered - deliberately designed to maximise the synergies of every complex so every drop has full potency.
And the experience of using the products? Something else altogether. Highly effective, sensory and deeply restorative, this beauty brand holds a place deep in our hearts.
defining the brand strategy, unlocking the magic
When we first started working with Australian skincare brand, Ania, everything about her visual identity was sending out the very opposite signals to the ones we wanted. The hard, contemporary and ‘cold’ brand imagery, website design and packaging was directly undermining the credibility of the brand and so we set about changing that.
We established a more enchanting and inspirational point of difference around the brand which took it from a cold, features heavy statement to something that could flow through everything we communicated.
Our new focus was based around sensory, ritualistic skincare for moments of returning to yourself, so much more evocative than the ‘nutrient dense skincare for energetic wellbeing’ the company had been previously working to.
This new level of understanding was all the inspiration we needed to set the new tone for the brand.
sensory, green skincare for moments of returning to yourself
a completely new creative direction and packaging
Through a complete rebrand, new packaging design and stunning brand imagery we have given Ania the opportunity to connect at the right level.
A holistic and aligned approach to her strategy, focus, brand identity and photography has created a truly sensory, evocative identity that effortlessly exudes their brand magic and allows the company to own their space in style.
creating a wealth of evocative, sensory and brand-building images
The Ania shoot marked a turning point in the way we approach brand shoots: eschewing the traditional ‘shoot day’ and instead working from multiple locations across several days to get the breadth and depth of images needed to bring the Ania website to life.
Despite the (obvious) limitations of not being in Australia, we have delivered several hundred images and videos that capture the true spirit of Ania and allow the brand to come to life in the most evocative way.
“Thank you very much for your time, and again, to both of you for going above and beyond with this shoot!
The images are so effervescent, so lovely, and capture the essence of Ania. I’m excited to see them in action!”
Suzannah Hoganthe dream team
CREATIVE DIRECTION, ART DIRECTION & STYLING Studio Theia PHOTOGRAPHY Cecelina Tornberg for Studio Theia Brand identity Caz Harrison illustrative icons Lydia Wolter
Let’s talk
If you’re looking to elevate your consumer, lifestyle or hospitality brand, we’d love to hear from you. We’re always keen to hear about new projects and jump at the chance to explore possibilities with passionate entrepreneurs. Please fill out the form below or drop us an email at fiona@studiotheia.co and we’ll arrange the perfect time.