branding dillions vineyard
an english vineyard
A family-owned vineyard in the Sussex High Weald and the realisation of a long-held dream its’ founder.
brand strategy, styling and art direction, brand photography
How do you brand a business with a product that is five years away from being produced? How do you carve out a space for a brand in a market that you can’t yet see? A challenging proposition for sure, but one that we relished the chance to step up to.
We began working with Dillions pre-pandemic, shortly after the vines had been planted and the seed of a long-held dream had been sown.
If you looked at most English wine websites back then, you’d have seen the same vibe: formal, traditional labels, grand estates and a desire to create a strong sense of establishment.
We brought a very different perspective to Dillions and blazed a trail for the face of the new English wine movement. Founded on the core values of quality, artisanship and a relaxed and unpretentious spirit, our strategy set Dillions apart in their field and really speaks to their status as a producer of delicious, award-winning English wine.
Key to this project was creating photography that would honour the true spirit of Dillions and carve them out a unique and powerful space in the market. It was important that the brand felt distinctive, evocative and aligned with the magic of this very unique place.
“Can I just offer a very big personal thank you to you. You worked your socks off on Tuesday. And the result? I am totally blown away by the attached picture - which you manufactured in our garage from an old wooden door no longer used, a random picture on a wall in the old stables, a pear, some rhubarb and a bottle of wine. It is just beautiful! So so clever.
I don’t think I can thank you enough.”
David Trott
the dream team
CREATIVE DIRECTION, ART DIRECTION & STYLING Studio Theia PHOTOGRAPHY Cecelina Tornberg for Studio Theia Brand identity & packaging Kingdom & Sparrow website design Caz Harrison
Let’s talk
If you’re looking to elevate your consumer, lifestyle or hospitality brand, we’d love to hear from you. We’re always keen to hear about new projects and jump at the chance to explore possibilities with passionate entrepreneurs. Please fill out the form below or drop us an email at fiona@studiotheia.co and we’ll arrange the perfect time.