rebranding caisley interior design studio
A leading english interior designer
An exquisite rebrand and website driven by utterly evocative imagery and captivating film for this English interior design studio.
“Showed the girls this morning and it’s just beautiful. It is for me absoutely breathtaking now. Feel so unbelievably proud of what we’ve achieved, thank you. It’s utterly gorgeous.”
Lauren Caisleybrand strategy, creative direction, website design, brand film & photography
With an impeccable eye for detail, extensive industry experience and a refined and sophisticated aesthetic, Lauren Caisley’s eponymous English interior design studio is fast making its name as the one to watch.
With clients across Europe, Caisley are renowned for their elegant and understated interiors that feel like home. No stranger to big budgets and high profile clients (the studio count royalty amongst their client base), it’s the down-to-earth homely feel juxtaposed with just the right sense of wow that keeps Lauren’s clients coming back. And this was what made this project such a joy to work on.
Caisley’s work is subtle. Refined. Unexpected in places. Breathtaking, always.
The luxury comes from the finishes, the materials, the detail. But it isn’t an interiors style that feels opulent or ornate, and to create a brand that screeched ‘luxury’ would have been thoroughly innapropriate. Not to mention a really blunt instrument for the nuanced expertise that the Caisley studio bring to their work.
We worked with Lauren and her team from the start. Renaming her established business, setting a brand strategy and developing a brand identity that would exude just the right amount of effortless gravitas and presence to show Caisley’s clients that they were dealing with a heavy hitter, without being ostentatious.
Lauren herself is poised, elegant, confident and remarkably down to earth, so where we’ve landed feels thoroughly appropriate.
The brand identity provided the framework for the business, but it was our evocative approach to Caisley’s photography that really transformed how this brand was able to show up.
Combining a selection of still and moving image, across both the Hertfordshire studio and a recently completed client project, we’ve been able to showcase the true magic of a Caisley interior. Whilst we’ve created a selection of traditionally editorial interiors images, the real connection and impact lies in the storytelling.
It’s the evocative nature of the images and light styling touch, along with the brand film that went surprisingly viral on YouTube that really set the stage for this ambitious interiors firm and will allow them to reach the next stage of their journey in style. We can’t wait to shoot the next project!
an exquisite brand presence for a leading english interior design studio
“Gosh guys I’m actually a bit tearful, I’m completely blown away! I can’t believe how beautiful delicate it all feels. It’s so lived in and I can see exactly where the creative direction was going too - it’s captured the sense of grandeur but feels like home. Thank you so much!”
lauren caisley, founder
the brand film:
caisley: a sense of home
When I casually uploaded a copy of this film to The Brand Stylist youtube channel I imagined it might have a few thousand views. I couldn’t have anticipated that it would have caught the imagination of the public quite as much as it has! We hope you enjoy this as much as we enjoyed creating it.
our work has been featured in
the dream team
CREATIVE DIRECTION, ART DIRECTION & STYLING, website & copywriting Studio Theia PHOTOGRAPHY Cecelina Tornberg for Studio Theia brand identity Caz Harrison for Studio Theia
Let’s talk
If you’re looking to elevate your consumer, lifestyle or hospitality brand, we’d love to hear from you. We’re always keen to hear about new projects and jump at the chance to explore possibilities with passionate entrepreneurs. Please fill out the form below or drop us an email at fiona@studiotheia.co and we’ll arrange the perfect time.